Problem — At present when a first-time visitor lands on the pickle.finance website, there is no path to understanding what the project is, how it works, etc. This may be causing us to lose customers we may have otherwise converted.
Solution — I understand the team is working on a new landing page, that would be the permanent solution to this problem. Until that is finished and deployed, I propose the temporary solution of immediately adding an “About” link to the site that points to the pickle.fyi website.
The pickle.fyi website has been designed, from information architecture and UX perspectives, to convert. It’s card based, and using only six cards (related to the knowledge that humans deal best with less than seven concurrent concepts), and only has one primary CTA (call-to-action), a big link back to Pickle Finance.
The Pickle.fyi site received tremendous praise on Twitter (47 retweets and 175 likes, not bad given that I’m not an influencer). A number of our customers in Discord have made positive expressions about the site, including a couple that asked why it’s not linked to from the main Pickle site.
Risks/Mitigation — As I created the site, there’s a risk that I could maliciously change the content. The mitigation to this risk relates to the technology used to build it. The site lives exclusively in a GitHub repository, and is hosted by GitHub itself. The website is rebuilt each time there is a code commit. To address the risk that I’d maliciously change the content, I could give the Pickle team access to the repo. (I realize this doesn’t fully mitigate the risk.)
I’ve posted this for content a couple of times in Discord, and didn’t get a response, so I thought I’d post it here.