From my point of view, it would be more judicious to invest in a communication touching the “general public” (like Google Ads for example).
The Defi universe is mostly frequented by people who are already very familiar with cryptocurrencies and their financial opportunities (as well as their risks!).
These users use Twitter / 4chan / Discord / Telegram / forums … to guide and orient themselves on the news and innovations in the use of decentralized finance.
Before even knowing about this fabulous tool that is liquidity.vision, I think they have already heard of Pickle and therefore would not be particularly influenced by an advertisement on a hyper-specialized website (they are not curious who visit liquidity.vision but knowledgeable LP holders).
If a communication campaign were to be necessary, why not consider using tools that reach a wider audience?
A public that has not yet taken the plunge because they do not know where to start, and therefore seeking more “general” information in relation to DeFi (search engines, cryptographic and financial popular websites, etc.).
Regarding liquidity.vision and a possible way to remunerate it, why not offer a page referencing the platforms supported by this tool?
The listed platforms should pay a “referral fee” to be listed and linked…
Emerging platforms would be more quickly identified by regular users <-> People who frequently use liquidity.vision might be interested in platforms that they were not yet aware of and supported by this tool.
These are just a few ideas, I might be wrong, but I reiterate that most liquidity.vision users today have mostly heard of PICKLE and that an ad won’t bring much more capital and would not be relevant.